Ready for a career pivot to a sales manager position? You've spent hours searching job boards, identified the ideal job, and now it's time to apply. Then the panic sets in … You begin to question everything: How do I begin writing my sales manager resume? Do my skills even apply to this role? What does the employer want to know? Not to fear! Here are some sales manager resume tips and templates to calm your nerves and help you get the job of your dreams. After reading your resume, a potential employer should understand the impact you had in your previous roles and how well those experiences and skills will translate to the new role you're applying to. I spoke with Pratik 'Tiki' Biswal, Director of Sales at HubSpot, and he provided some resume writing tips. He recommends highlighting: Next, we'll discuss how to organize all of your career highlights into a resume format that's clear and concise. The resume objective, also known as an executive or professional summary, is the first thing that a recruiter or hiring manager will read on your resume. This is where you'll provide a brief, one to two-sentence summary of your experience which should demonstrate to the employer that you're qualified for the position. When applying for sales manager roles, here are some elements you’ll want to include in your objective section: For example, if you are a seasoned sales rep who is ready to take on a position in management your objective could say: "High-performing sales professional who sold $200K in B2B software products using data-driven sales strategies. Seeking a sales manager position to use my coaching, analytical, and relationship-building skills to motivate and develop a winning sales team at XYZ Company."
Sales Manager Resume Tips
Featured Resource: 12 Free Resume Templates
Best Resume Format for Sales ManagerSo, you brainstormed some of your highlights and you're ready to write your resume. But, what should you include? For starters, your resume should have a strong objective to get the reader’s attention. Let’s break down what that should look like.
Sales Manager Resume Objective
Ready for a career pivot to a sales manager position?
You've spent hours searching job boards, identified the ideal job, and now it's time to apply. Then the panic sets in …
You begin to question everything: How do I begin writing my sales manager resume? Do my skills even apply to this role? What does the employer want to know?
Not to fear! Here are some sales manager resume tips and templates to calm your nerves and help you get the job of your dreams.
After reading your resume, a potential employer should understand the impact you had in your previous roles and how well those experiences and skills will translate to the new role you're applying to.
I spoke with Pratik 'Tiki' Biswal, Director of Sales at HubSpot, and he provided some resume writing tips. He recommends highlighting:
Next, we'll discuss how to organize all of your career highlights into a resume format that's clear and concise.
The resume objective, also known as an executive or professional summary, is the first thing that a recruiter or hiring manager will read on your resume. This is where you'll provide a brief, one to two-sentence summary of your experience which should demonstrate to the employer that you're qualified for the position.
When applying for sales manager roles, here are some elements you’ll want to include in your objective section:
For example, if you are a seasoned sales rep who is ready to take on a position in management your objective could say:
"High-performing sales professional who sold $200K in B2B software products using data-driven sales strategies. Seeking a sales manager position to use my coaching, analytical, and relationship-building skills to motivate and develop a winning sales team at XYZ Company."
Now that you have a well-written objective, let’s complete the rest of your resume. Here are the key elements of a resume that a recruiter or hiring manager will be looking for.
1. Contact Information
How will a recruiter get in touch with you? Include your name, phone number, and email address at the top of your resume so they can reach out.
While you do not need to put your full physical address on your resume, you may want to include your city and state if you want the recruiter to know you are a local candidate.
2. Work Experience
This is where you highlight the specific jobs that helped you gain your sales and managerial experience. List your most recent jobs first and include action words to emphasize your impact in each role:
Bold any keywords, numbers, or statistics that highlight your impact so they stand out from the rest of the text. Many resume templates and builders allow you to add links as well. Add a link to your LinkedIn profile, a piece of content you wrote, or a project you worked on to provide additional context.
Include keywords that were used in the job description for the role you're applying to. If you upload your resume to a website, the keywords make it more likely to appear in search engines. And applicant tracking systems (ATS) will scan your resume for keywords to help recruiters see if you'd be a good fit.
Include your education experience and academic achievements. If there are any specific leadership roles you took on during that time (e.g., team captain of a sports team or president of a club), add them to your resume. And don't forget to list any sales training or managerial courses you participated in.
4. Skills and Qualifications
There should be keywords from the job description used throughout your resume. This section of the resume should highlight specific skills and qualifications the employer is looking for.
Add any certificates you earned and any skills that match the qualifications from the job description. Here are a few common sales manager skills and qualifications that sales professionals will list on their resumes:
- Coaching skills
- Ability to observe, evaluate, and give meaningful feedback
- Strong analytical skills
- Strategic planning abilities
- Strong communication skills
- Collaboration and motivation skills
- Delegation skills
- Ability to remain calm under pressure
Looking to build up your skill stack? HubSpot Academy’s Sales Management Training can help you learn the skills it takes to be successful. Now that you have a better idea of what to include in your resume, let's explore some examples.
Sales Manager Resume Examples
If you're ready to see what a great resume looks like, check out these sales manager resume examples next.
1. Sales Manager Resume Example
This example is relevant to all sales managers, regardless of industry. Whether you’re in industrial sales, retail sales, or both, the professional summary allows you to synthesize your skills and identify how you’ll use them to succeed in your new position.
2. Regional Sales Manager Resume Example
Regional sales managers lead different teams across their regions, from sales development representatives to account managers. The skills section in this example highlights the skills you’ve developed from managing cross-functional teams in your previous positions.
3. Technical Sales Manager Resume Example
Technical sales managers have specialized skills that set them apart from the rest of the sales org, such as engineering experience and the ability to explain complex technical concepts in an easy-to-understand way. The core qualifications section in this example helps highlight the unique technical skills that set you apart from the competition.
4. B2B Sales Manager Resume Example
Business-to-business (B2B) selling skills can vary by sector, such as those required for healthcare services or financial technology. The list of skills in this example helps you get specific with your industry-related qualifications.
5. Senior Sales Manager Resume Example
Senior sales managers are expected to have spent years in their respective fields. The emphasis on work history in this example allows you to highlight your experience, knowledge, and skills.
6. National Sales Manager Resume Example
National sales managers will benefit from using the skills summary in this example. It allows you to emphasize your expertise in managing a national sales team.
7. Channel Sales Manager Resume Example
Channel sales managers focus on maintaining relationships with existing clients and keeping them satisfied. The accomplishments section allows you to provide quantitative statistics detailing your client retention rates.
8. Outside Sales Manager Resume Example
Outside sales managers are unique in that they manage sales representatives who meet prospects in the field and are therefore more autonomous than other inside sales reps. You can use the accomplishments section of this resume example to detail the successes your teams have achieved under your remote-management style.
9. Sales Development Manager Resume Example
The highlights section of this resume example is a great fit for sales development managers who want to list statistics that prove their successes in identifying growth opportunities and reaching new markets.
10. Sales Operations Manager Resume Example
Although sales operations managers aren’t necessarily involved in the act of selling, the success of the greater sales team does hinge on their efforts. The skills section in this example can be used to emphasize how you have successfully supported the teams you work with.
Sales Manager Resume Templates
Need some extra help and inspiration? Use these sales manager resume templates and examples to help you get started.
1. Sales Manager Resume Template from Resume Companion
This simple, sales manager template includes all the key elements you should have in your resume and allows you to customize each section.
2. Sales Manager Resume Template from Resume Genius
Not only is this resume visually appealing, but it also includes a sidebar on the left of the page that highlights your key skills and achievements. It can be downloaded for Microsoft Word.
3. Sales Manager Resume Template from Zety
This sales manager resume template is well-organized and can be customized to your liking. If this style isn't right for you, choose a different resume design that suits your needs.
4. Sales Manager Resume Template from resume.io
This straightforward template is well-formatted and easy to use for a quick resume update. Simply add your personal and job-specific information, and you’re good to go.
Get Started Writing Your Sales Management Resume
With a well-written resume, you'll be prepared to apply to any and all sales manager opportunities that might come your way. Master our tips above and with a little help from a ready-made template, you’ll have a professional resume that stands out from the crowd
This article was originally published in November, 2020 and has been updated for comprehensiveness.
Topics: Sales Management
What does a sales manager do on a resume? ›
Direct and oversee an organization's sales policies, objectives and initiatives. Set short- and long-term sales strategies and evaluate effectiveness of current sales programs. Recommend product or service enhancements to improve customer satisfaction and sales potential.What resume template do employers prefer? ›
The most widely used resume format among job seekers today, reverse-chronological resumes are also probably the easiest for recruiters and hiring managers to understand at a glance—which is itself an advantage.
This is the most common type of resume format and is generally preferred by most hiring managers.
Strong interpersonal skills — and communication skills in particular — are vital in a sales manager role, especially when you spend most of your day speaking with your sales reps and helping them overcome problems.
What makes you the ideal candidate for this position? A qualified candidate will likely mention leadership skills, tell stories about how they led a team to success in the past and talk about how they enjoy inspiring others and motivating them to improve.What are two important tasks a sales manager must do? ›
You'll set target markets and then establish goals and sales quotas for the team. You'll also map out the customer buying processes and determine the channels the team will use to close deals.What are the five key responsibilities of a sales manager? ›
As managers, sales managers are typically in charge of hiring and firing employees, determining the need for training and delivering it, coaching sales representatives, and establishing sales territory. In order to make wise selections, they are also responsible for developing sales plans and performing data analysis.Do employers prefer Word or PDF resumes? ›
Most employers will accept either a Word document or PDF file, leaving the decision up to you. Although both file types have their own pros and cons, PDF is usually the better choice. Sending your resume as a PDF file will preserve the formatting and ensure that the document looks exactly the way you intended.Do employers care if you use a resume template? ›
Experienced Employers Don't Mind Templates
Experienced managers recognize you're considering multiple opportunities, not just one. Templates work because they're reliable and tested formats that make the work of reviewing applications easier for hiring managers.
Bottom line: Using a template will never make you stand out and chances are your application will be cut short due to your resume being the same as every other job seeker's.
How do I make my manager's resume stand out? ›
- Keep your resume short and direct. ...
- Create an original resume template. ...
- Highlight relevant skills and experiences. ...
- Demonstrate results with numbers and metrics. ...
- Craft a career snapshot. ...
- Optimize your text. ...
- Think beyond your job duties. ...
- Use the right language to stand out.
When in doubt, use the Word doc. Word documents are the preferred resume file type for applicant tracking systems (ATSs) because they are easier to parse than a PDF, so if you are applying for a job through an ATS, make your resume a . docx (or . doc).Can you define sales management in 5 words? ›
Sales management is defined as the planning, direction, and control of personal selling including recruiting, selecting, equipping, assigning, routing, supervising, paying, and motivating as these tasks apply to personal sales force.How can I be a successful sales manager? ›
- Find the best people for the job. ...
- Know how to sell. ...
- Inspire the team to succeed. ...
- Set the pace. ...
- Cultivate a high-performance sales culture. ...
- Define a process. ...
- Get involved in sales enablement. ...
- Measure the team's performance.
For starters, I have all the skills and experience listed in the job description, and I'm confident that I can make an immediate impact on your company. It's not just my background in leading successful projects for Fortune 500 companies, but also my passion for the industry that drives me to succeed.What do sales managers look for when hiring? ›
Managers will pay close attention to a candidate's tone, poise, and confidence during the interview because these offer insight into how you might conduct yourself in front of a prospect. If you can't pitch your own skills effectively, you won't be able to pitch the product.How do you pass a sales manager interview? ›
- Approach it like a sales meeting. If you're a good sales person, you should be able to sell yourself. ...
- Do your research. ...
- Questions to prepare for. ...
- Take evidence of your achievements. ...
- Take your contact book. ...
- Have a list of questions ready. ...
- Close the deal.
- Challenge #1: Revenue is a Company's Most Visible Metric.
- Challenge #2: Coaching is Time Consuming.
- Challenge #3: Sales Managers Need to Manage Specific Behaviors.
- Challenge #4: Hard to Hire Great Reps.
The four functions of management are planning, organizing, leading and controlling. In order to be a successful manager, you must do all four while managing your work and team. These are the foundations of any professional managerial position.What is the single most important trait of a great sales manager? ›
Lead by example
Great sales managers are often great because they lead by example. Their experience makes it easier for them to guide their teams. Great leaders are successful because they are willing to sacrifice their time in order to help their reps develop the skills and tools they need to be successful.
What should be the strength of a sales manager? ›
A sales manager should have the organizational skills to manage various responsibilities and objectives effectively. With structure and order, you can improve your productivity and complete your tasks on time.How many reps should a sales manager have? ›
It begs the question, how many salespeople should report to a sales manager? Sales team size is variable but a front line sales manager should not have more than 10 people reporting and the optimal size is 6-8.What three things does a sales manager need to look out for? ›
- Coach Your Sales Team.
- Pitch in and Help Where Needed.
- Observe the Sales Team in Action and Adjust Sales Process in Response.
- Still More to Do.
Qualities of a Good Sales Manager
Active listening and strong communication skills. Customer relationship management skills using a high-quality CRM. Strategic planning and analysis skills.
- Coordinate with other departments.
- Keep reps updated.
- Hire and onboard new reps.
- Develop and review new sales collateral and materials.
- Research industry changes and trends.
- Support their own sales pipeline.
- Assist and support sales reps.
Yes, some recruiters will read a resume but not until further down the process than it use to be. Many recruiters will use online and offline talent pools, that they may curate themselves or through the likes of sites such as linkedin, and then ask for the resume as a formality or to provide more specific information.What are the best resume formats to get you hired? ›
For the majority of job-seekers, the best resume format in 2023 is the reverse-chronological resume format. This resume format involves listing your resume information (e.g. your work experience and your education) starting with the most recent one and going backward through relevant jobs, degrees, or qualifications.How do I change my resume to fit a job? ›
- A tailored resume gets past the ATS. ...
- Use the top half of your resume's first page. ...
- Check the specific job description of the position. ...
- Begin with basic details. ...
- Match skills and keywords from the job description. ...
- Write your job title clearly. ...
- Focus on skills and quantify your achievements. ...
- Do not lie.
- Too much information. ...
- A solid wall of text. ...
- Spelling mistakes and grammatical errors. ...
- Inaccuracies about your qualifications or experience. ...
- Unnecessary personal information. ...
- Your age. ...
- Negative comments about a former employer. ...
- Too many details about your hobbies and interests.
- Typos and Grammatical Errors. ...
- Lack of Specifics. ...
- Attempting the "One–Size–Fits–All" Approach. ...
- Highlighting Duties Instead of Accomplishments. ...
- Going on Too Long or Cutting Things Too Short. ...
- Bad Summary. ...
- No Action Verbs. ...
- Leaving Off Important Information.
What do employers actually look at a resume? ›
Employers will be looking for specific accomplishments on your resume, complete with numbers and results." If you are currently employed, start tracking your work progress and identify measurable achievements such as sales, efficiency in tasks, or improved processes.What is the most popular resume format? ›
The chronological format (also known as the reverse-chronological) is the most popular resume format and emphasizes work history. A functional resume format is great for highlighting skills rather than work experience and is appropriate for first-time job seekers or people changing careers.How do you say strong sales skills on a resume? ›
- Sales software proficiency.
- Product knowledge.
- Active listening.
- Verbal communication.
- Setting goals.
- Time management.
- Strategic thinking.
- Accomplishes department objectives by managing staff; planning and evaluating department activities.
- Maintains staff by recruiting, selecting, orienting, and training employees.
- Ensures a safe, secure, and legal work environment.
- Develops personal growth opportunities.
“I pride myself in being able to work independently and autonomously. I work well with individual and company wide goals and am able to strategize and execute without being micromanaged.” “I am someone who reacts well to high pressure situations and can maintain a cool and calm demeanor when faced with problems.”What is your strength best answer for sales? ›
- Organizational abilities. A sales manager should have the organizational skills to manage various responsibilities and objectives effectively. ...
- Business communication. ...
- Motivation. ...
- Confidence. ...
- Adaptability. ...
- Reacting to objections. ...
- Presentation skills. ...
- Negotiation abilities.
- Stick to a Single Page.
- Use an Easily-Readable Resume Format and Design (Make Sure It's ATS-Friendly)
- Use a Template.
- Provide Data and Numbers To Quantify Your Experience.
- Use Keywords From the Job Description.
- Be Specific and Cut the Fluff.
Desirable Personality Traits
Polite persistence, confidence and good decision-making skills are traits that most businesses look for in sales candidates. An ability to handle rejection without taking it personally is vital, especially when the selling process involves cold leads.
- Positive and Passionate. While the advice to keep a positive attitude sounds cliche, positive bosses know how important it is. ...
- Honest and Empathetic. ...
- Guiding and Supportive. ...
- Motivational and Nurturing. ...
- Creative and Inspiring.
Great managers maintain a positive outlook about the performance of both their team and the company. Optimism can motivate employees and elevate performance. It also allows managers and their teams to enjoy a shared vision of success. This strength is particularly important during times of change.
How do I sell myself as a sales manager? ›
- Conduct In-depth Research Beforehand. ...
- Emphasise On Your Updated Skill Set. ...
- Highlight Your Specific Sales Metrics. ...
- Dig into Details. ...
- Aim At Answering The Unasked “So What” Question. ...
- End The Interview On A High Note.
- 1) Get a great professional photo for your LinkedIn profile. ...
- 2) Keep your LinkedIn bio concise, sticking to the highlights of your career. ...
- 3) Be proactive in seeking out job opportunities. ...
- 4) Invest in a great suit for interviews.